The new iPad app, launched last week, allows anyone to integrate large images, video and text into immersive articles for free
Posted: 21 January 2014 By: Alastair Reid
Large images, emotive video and feature-length text have become hallmarks in a new wave of media-rich, long-form storytelling from news organisations and the wider web.
The approach to digital storytelling has been both the subject of industry awards as well as ongoing debate as to the merits of the medium, but news outlets continue to create them apace, as highlighted by this public Google doc created by Matter’s Bobbie Johnson.
Storehouse, a free app currently exclusive to iPad that launched last week, is looking to democratise that process, joining platforms with similar endeavours such as ScrollKit and Shorthand, which is yet to be launched as a public tool.
“A lot of the more long-form creation tools are really designed for people that are really technical in nature,” says Mark Kawano, chief-executive and founder of Storehouse, told Journalism.co.uk.
“So they either know how to code or they need to be really well versed in graphic design and know how all the page layout programs work, those storytelling platforms that utilise multiple photos or videos. That was a big bottleneck.”
With Storehouse he aims to make the process of visual storytelling more intuitive to those who may not have any technical training but have the content and media that can be used to tell stories.
Users can link their Flickr, Instagram and DropBox accounts, as well as any iCloud or camera roll media, to import photos or video into a story. Videos are limited to 30 seconds and play on a constant loop, like a Vine or GIF file with audio, while each article can hold up to 50 media objects.
For a lot more click the link How journalists can use Storehouse to build media-rich stories | Media news | Journalism.co.uk.