Young, Brash and Cocky: Nick Wale Interviewed By Simon Duringer | Novel Ideas

 Nick Wale: A Legend in his own Mind

For those who don’t recognise the name, you should…. Novel Reads by Novel Ideas is the Bestselling E-Zine run by Britain’s very own PR and Promotions expert to the Indie world of publishing; The Very Expert Nick Wale.

With a handsome list of clientele extending across the seven seas, Nick is quickly becoming a fixture in Indie Publishing that cannot be ignored. His talent for catching an interview opportunity and following up on leads for his clients is remarkable. Working across several time zones he endures endless hours in pursuit of promotional excellence for his clients.

In the Indie world we all know the importance and impact of those who review our work, so let’s not take my word for it but soak up the contents of this 5* review of Nick’s work by one of his very prominent clients;

“He soaks up information like a sponge and can take a new idea further in a day than anyone I’ve met in years. You would be very fortunate to have Mr Wale working for you”.~ Terry Irving- Emmy-award winning TV news producer and author of “Courier”.

Ladies and gentlemen, take several deep breaths and prepare to be windswept… The whirlwind that is Nick Wale is in the house…

Today Nick Wale has joined me on Simons 10 Q Interviews; whilst I may have been asking the questions, I can’t help but feel that Nick Wale has been controlling the pace. His enthusiasm is unquestionable and he fired back answers like roadrunner on speed. His motivation towards his clients is viral and addictive and his pitch is deadly…. Hold on to your hats ladies and gentlemen as before the end of this interview you could find his frank, open and honest answers enthusing you to march down Pall Mall bearing placards stating “Nick Wale for Prime Minister” and… I think he’d get my vote!

Welcome Nick Wale….

Nick Wale

SD Q1: You entered publishing in the midst of a revolution and effectively created your own niche promoting the work of others; Already the creator of multiple Indie Bestsellers on behalf of your clients, what has been your proudest moment so far and why?
NW A1: My proudest moment? I think that must have been when Cliff Roberts broke into the top ten with three consecutive books. It was a lot of hard work that paid off. The first two Reprisalbooks sold several thousand copies during their first couple of weeks of release. That was a thrill– then to win sales awards, win the attention of other authors and be copied by them? To have my PR style borrowed by authors all over the world? To tell the foreman where to stick it and become my own boss? All proud moments… I’ve been blessed, and that in itself may be my proudest moment. I really hit the cosmic jackpot with my career. From unemployed dude, to interviewer, to PR guy to….what’s next? It took a year of graft to get this far. Just think where it’ll be in a few years? It excites me just thinking about it. That may be my proudest moment–just there–thinking about the journey I have undertaken and what is yet to come.

SD Q2: How many books do you estimate you have read over the years and what is your preferred genre both as reader and promoter?
NW A2: I’ve read probably more than I’ve promoted! Seriously, I have spent years reading and that’s no lie. I’ve read until I’ve gone cross-eyed. My preferred genre? Hell, kid! I can make anything sell, so I don’t go for book racism. If it’s good I want it. I have had success with thrillers, mystery, horror, self-help… The list goes on! Nobody thought Tommy Ufert would hit the top spot… He did… twice!

SD Q3: The stable of authors you promote is already impressive, how many more can you handle on your own before reaching capacity and have you already got prospects to fill those gaps in your sights?
NW A3: I just signed a guy called Bruce Bennett who will become one of the biggest things I’ve ever handled. How many more can I handle? As many as I want. I believe in using to-do lists as much as possible. I work with a Chinese plate philosophy. Make one hit book and spin it–move onto the next–move onto the next–keep them all spinning, and when one fades, replace it with another hit. Right now, Cliff is selling, Mike Trahan is selling, RJ Smith is selling, etc… Bruce Bennett and Rosanne Dingli are going to start spinning soon. It’s a crazy world, and I love it. Who do I want next? I want anyone who has a great book! I’m young, brash, cocky and arrogantAND very good at making hits happen very quickly, so whilst I can keep the clients happy and their hits rolling I won’t be setting limits.

SD Q4: The Indie world is reputed to be pumping out 1,000,000 new titles each year and in turn this, as with most new and expanding market places, has attracted the less than scrupulous into the business looking for that quick buck. How would you advise those who are looking for assistance in getting published, to ensure that they do not overpay for publishing services or end up with a poor quality product for their money?
NW A4: Write great product, hire a good editor, like mine! Save yourself the heartbreak of begging for a big publishing contract and self-publish. Then read what other bestsellers are doing and recreate the formula. Look at the way they list their books, the way they are pushing their product. Make great use of keywords and similar titles. Do not believe they have the edge. You have the edge. In this industry, you can DO ANYTHING you want! Want to be a big star?Do it! Now, I want to stress that you should not pay for anything you don’t have to. Don’t sign contracts with small publishing houses who want you to pay for your own returns. Don’t pay twenty-thousand dollars for editing five pages. If it smells bad, it’s bad, and steer away from it. If you’re an author and you want to succeed, you have to be prepared to spend some money, but let’s keep it serious, folks. If you don’t feel comfortable with a price you are given, shop around. There are con artists in this industry, and I have dealt with a fair few of them. Sometimes you will find that a small publisher wants to sign you just so you can pay him/her to edit your book. Sometimes a small publisher wants you to cover the cost of printing books. If they ask you to do that, return the contract in pieces. As an author you are required to pay for nothing for the actual publishing of your book. However, If you want a PR guy like me, you will have to shell out; if you want to have the book professionally edited (a must, as far as I’m concerned), you will need to shell out. Just don’t go paying the bills of no-value services, small-publishing outfits promising the world, and Tweeting services with three followers, kids. Certain people will try to make you do that, and you just have to keep your wits about you.

SD Q5: You regularly communicate with all your clients whom are located across all corners of the globe. Indeed working within the same time zone as you I have been astonished that sending emails on to you at the crack of sparrows more often than not generates an instant response, even on weekends! How does an ‘average’ day pan out for you?
NW A5: I wake up around 10am UK time and start my day by catching the news, always the news. Then I check my email from my nice, comfy bed. I make sure to spin a few records in the morning and answer urgent mail. URGENT usually comes from Cliff Roberts who wants to know when his next royalty check is going to arrive. I then have some breakfast, catch a few smokes and stumble into my office. My laptop is usually waiting for me and it’s off to work. First thing– make sure FB pages are updated and check FB messages; then onto Twitter,, and so it goes. I then start pushing books, and it doesn’t stop. I can be on the phone with Hollywood one second and Skyping with Mr R Briggs from Australia the next. Once I am in front of my laptop working, there’s no set anything. I work until I drop, and then I wake up the next day and do the whole thing over again. Emmy-winner Terry Irving, one of my first major clients, once asked, “Does Nick ever sleep?”
Always! You’d never know it though.

SD Q6: You agree to spend the rest of your days sealed within the British Library. Noting your passion for books, those incarcerating you decide you will be provided with everything you need to live out your days wanting for nothing. Your final granted concession is to choose within which departments to build the final four areas of your accommodation, though you will have to live amongst the literature held there. One area per department of your choice; Where would you choose to put; your living room, kitchen, bedroom and lavatory and why?

NW A6:
Living Room The smoking section.
Kitchen Hmm… Magazine section so I can check out the latest Playboy issue whilst I cook.
Bedroom Near the exit so I can sneak out for a few burgers.
Lavatory Thriller section so I can read in comfort.

SD Q7: For those who remain undecided between self publishing and traditional publishing, what in your opinion are the key pros and cons for each side of the argument?
NW A7: Traditional publishing? Long waits to hear from agents, disinterested publishing companies and a lack of support from them when you do get signed. Low sales, high returns and a slapstick style of promotion. Have you checked out the book posters they come up with? A chimp could do better. In fact… I hear Arrow use trained monkeys to do their promotional posters instead of paying for artists. If they had any brains they would be hiring the George Vegas of the world.

Self-publishing? Crap shoot– but a crap shoot YOU control! You can do whatever you want with it, and if you fail, you fail because you failed. If you succeed, you become a well-read, respected author with a bunch of money in your pocket. Isn’t that fairer? A chance to make it big without paying for the board meetings of Harper Collins.

SD Q8: I must congratulate you on your own publication Novel Reads which became an instant hit with top rankings on amazon. For the benefit of those considering a promoter for an existing or new publication, can you tell them what the final download number was for ‘Novel Reads’, what ranking it received and how quickly it got there?
NW A8: Novel Reads By Novel Ideas went to #1 in the U.S within a few hours and hit the UK #1 spot a few hours later. We moved several thousand copies within the first five days. We had a 50% increase in readership this month and next month will see another climb. The whole premise of the magazine is to put the spotlight right on top of independent books. The industry, Simon, is changing and you need visibility. E-zines are as essential to writers as Rolling Stone was to recording artists in the ’70s. If you want to be read, you need to be seen.

SD Q9: What is your favourite book and if different, your favourite author of all time and why?
NW A9: My favourite book is the Bible. I have always been fascinated by religious texts and the Bible is every single type of book all rolled into one easy to read package. Want adventure? Want inspiration? Put Deepak Chopra down and get yourself a copy of the Bible, the greatest text of all.

SD Q10: In your opinion, what does the future hold for the publishing industry and will traditional publishing survive within this on-going revolution?
NW A10: I get asked this a lot and my reply is as follows. The traditional publishing industry is about as relevant now as two cans with string would be to the British Telecom of today. There is NO future for the traditional publishing industry as stands. It’s a dying monster that refused to change with the times. I have heard it said that Neanderthal man still exists in the minds of the men and women running Harper Collins. Backward thinking, backward focused dinosaurs– the lot of them. It will be a pleasure to see these bigoted, small-minded companies falter and self-published authors take over the industry. If it was up to these conglomerates of evil we would lose hundreds of thousands of great manuscripts every year. We would be force-fed celebrity biographies until illiteracy ran rampant. Their slide has been a long time coming and good riddance. Let celebrity biographies become self-published and save us from the frankly boring and irresponsible lectures of self-help analysts with 1 million dollar contracts in their pockets. Additionally, when traditional publishing companies DO release a book worthy of reading, they dump promotional duties back on the author. What’s the point? Why give these companies your royalties when they do nothing for you? Self-publish, join the revolution and become part of the future. That’s what I have to say to authors– become the future and forget the past.

Novel Reads:

Interviewer Simon Duringer’s 5* Amazon rated thriller Stray Bullet can be purchased at;
Stray Bullet – US Purchases
Stray Bullet – UK Purchases

via Young, Brash and Cocky: Nick Wale Interviewed By Simon Duringer | Novel Ideas.


So What Do You Think?

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Backpack Bradie

“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do.” – Mark Twain

mary chase mize

adventures in reading, pursuing a PhD, baking, loving, and living

K. Tilden Frost

Autistic Enby Takes On Comics And Advocacy

black CATastrophy

Write Furiously.

Diary of an Aesthete

Follow the Journey...

Le Blog BlookUp

Imprimez et transformez vos contenus digitaux, blogs et réseaux sociaux, en magnifiques livres papier sur



Tamara Philip, Author

Where Love blossoms...


There are no foxes here

Nostalgia Pie

Comfort food for the soul from a time when things were so much simpler...

Adventures of an author's wife

Editor and publicist for my author wife Michelle McMurrie. Michelle is transgender and wrote her current books under her previous name of Michael Pugh.

Chris Brake Show Podcast

LIVE! Every Wednesday @ 8pm Eastern / 7pm Central on


Fun for the whole asylum!

Psych Circus

Enjoy, Learn, and Erase Stigma!



Globe Drifting

Global issues, travel, photography & fashion. Drifting across the globe; the world is my oyster, my oyster through a lens.

The Honking Goose

something to honk about

Blinginitwholesale produces wholesale rhinestone apparel and hot fix crystals

Customized bling shirts and rhinestone heat transfers

The Chalk Outline

the blog home of mystery writer Jeff Markowitz

Mik Mob's Music Mass

share YOUR favourite tunes with The Mob

Riley Amos Westbook

A fantasy Author with too much free time on his hands that likes to Support Indie Authors.

terry73's Blog

A fine site

To Boldly Go

My mission to seek the Lord and to boldly go where He leads me


Fight corruption in PGCPS. Innovate, Change and Transform - Create Transparency and Accountability Initiative.

12 Week Weight Loss Course

Losing Weight & Looking Great!

On The Heath

where would-be writer works with words

Amanda Dyer

Founder & Creative Director at Maison by Amanda Dyer & Editor-in-Chief, Living 360 Magazine & Mompreneur 360 Magazine

Don Charisma

because anything is possible with Charisma

Journal Edge

An online blog with highly informative, cheerful and inspirational articles for people who love travel to India with passion and make a different Lifestyle. Vikas Acharya is the founder and managing editor at Journal Edge Online Blog. Contact me to find out how I can help you create high-quality blog content, lead magnets, ebooks, and web copy for your business.

Art Attack

Discovering art in everything

What's Good?

Around the globe..

The Digital Inkwell

If poetry be the food for love, pen on.

Harga Timbangan

Dunia Timbangan,081280780615,081291999252,0216016259,Harga Timbangan,Harga Timbangan Duduk,Harga Timbangan Digital,Harga Timbangan Analitik,Harga Timbangan Manual,Harga Timbangan Gantung,Harga Timbangan Duduk Digital,Harga Timbangan Duduk Manual,Harga Timbangan Lantai,Harga Timbangan Mekanik,Harga Timbangan Gantung Manual,Harga Timbangan Gantung Jarum,Harga Timbangan Buah Digital,Harga Timbangan Neraca Analitik,Harga Timbangan Elektrik,Harga Timbangan Digital Gram,Harga Timbangan Gram,Timbangan Duduk,Timbnagan Manual,Timbangan Duduk Manual,Timbangan Analitik,Timbangan Laundry,Timbangan Mekanik,Timbangan Salter,Timbangan Nagata,Timbangan Cahaya Adil,Timbangan Quattro,Timbangan Sapi,Timbangan Ternak,Timbangan Adam,Analitycal Balnce,Moisture Balance,Timbangan Sn Timah,Timbangan Oc Timah,Timbangan Chq,Timbangan Matrix,Timbangan Acis,Timbangan Lantai,Timbangan Gantung,Timbangan Gantung Jarum,Timbangan Gantung Manual,Jual Timbangan,Timbangan Barang Digital,Timbangan Pemancingan,Timbangan Galatama,Timbangan Obat,Timbangan Neraca Analitik,Timbangan Lantai Digital,Timbangan Camry,Harga Timbangan Laundry,Harga Timbangan Beras,Harga Bandul Timbangan,Anak Timbangan,Batu Timbangan,Timbangan Daging,Timbangan Buah,Timbangan Sayur,Timbangan Barang,Timbangan Balance,Timbangan Floor Scale,Timbangan Counting,Timbangan Anti Air,Timbangan Water Proof,Timbangan Jarum,Timbangan Duduk Jarum

Beautiful Life with Cancer

Discovering the Gift

Strictly for the Birds

My banal thoughts while flying on just about everything

Setsu Uzume

Author, Editor, Narrator

d|gI+Al hEGeM0n ...d|g|Z|nE

Works of Thought... And Pictures of My Soul

Jobsdhamaka Blog

Job Interview Tips and Career Advices


Just a regular thirty-something-year-old trying to capture the essence of life in writing. Join me as I journey through the ups, the downs and the adventures in between.

Predictable in Her Unpredictability

Doing What Makes My Soul Shine

Boost Facebook Likes

Fast, Cheap Followers and Likes


A man who will break rules and play dirty, only bound by his own code of survival.