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Meet The Press: Shrewd Tips for Book Publicity | Digital Book World

From Digital Book World

shutterstock_66133597Ebooks are available up to four months earlier than their print counterparts. Those digital editions can be delivered to the media for review or story research very swiftly and without the delays of printing and shipping. And, professional readers can easily have hundreds of digital titles available at once on their screen.

Despite these conveniences, not all reviewers and journalists want digital copies, according to Sandra Poirier-Diaz, president of Smith Publicity, a book promotion and marketing services agency that’s clients regularly appear on prominent television and radio shows and are consistently featured in well-regarded print publications also.

Knowing who prefers a digital copy and who wants the hardcover can go along way to getting the right books in the hands of the right professional reader.

Digital or Print
Meeting the press halfway between digital and print means knowing who wants what. And while that may come down to individual preference, Poirier-Diaz shared some trends that the publicists at Smith have observed.

“Faster deadline media, such as online news [sites]” that publish author interviews or will be requesting expert commentary from an author generally want ebooks. Digital review copies are also more often requested for nonfiction titles, which tend to get media placement in feature stories rather than book reviews.

By contrast, professional readers requesting novels, explained Poirier-Diaz, are likely to prefer hardcopies. A notable exception: romance titles, like those published by Smith Publicity client Ellora’s Cave. Ebooks make reading less public and perhaps reviewers prefer not to broadcast that their work is to read romance, surmised Poirier-Diaz.

Related: DBW’s interview with Raelene Gorlinsky, Publisher at Ellora’s Cave

Meet The Press: Shrewd Tips for Book Publicity | Digital Book World.

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