an open letter penned to all writers from one of the bestselling independently published authors of today. Lloyd Tackitt!
lloydtackittFellow Independent Authors: Promoting our books is half the battle. The other half of course is writing a book. If you’re like me, you have barely enough time available to write. I work a day job and have a long commute leaving me precious few hours to write. Writing must come first or there is nothing to promote.
After the book is published we’re now faced with the dismal (but painfully real) fact that our new book is just one of hundreds of thousands of new books. If we don’t do something to make it stand out, significant sales don’t happen. How do we get the readers to notice our book? We are forced to become involved in marketing, and that is time consuming – which means we’re not writing the next book. It’s a downward spiral.
It’s downward because I don’t understand marketing, and frankly I would rather be writing anyday. I love to write – I don’t love marketing, I don’t even like marketing. So I figured I would just keep writing and worry about marketing some other day.
- The Dangers and Advantages of Self-Publishing (prweb.com)
- The best fundraising ideas I ever stole, part two: Fix your thank you letters! (mcahalane.com)