How Publishers Organize for Social Era | Digiday

A social network diagram

A social network diagram (Photo credit: Wikipedia)

Publishers are seeing social as a big traffic driver across the board, but the question remains how to organize for this.

For some very socially savvy publishers like a Mashable, this can mean a team of five-strong and a detailed strategy for matching pieces of content to the appropriate social platform. Yet for others, social is a much looser affair, involving perhaps a junior employee but with the burden ultimately falling on the content creators themselves to

Social network

Social network (Photo credit: Wikipedia)

provide social juice.

Mashable, which bills itself as a social publisher, is on the extreme end. It has a five-person social team, responsible for organizing social strategies across the whole company to help bring readers to the site. The team reports to the CMO, Stacy Martinet. This is no side task: Mashable has about 10 million followers across the social platforms.

For example, when a writer writes a story about a topic, the social team decides the social networks to target and when to push the messages out. Mashable writers are expected to do their own social promotion.

“Their purpose is to organize social,” said Robyn Peterson, Mashable’s CTO. “While everyone is responsible for social execution, there has to be a brain center for social strategy. They’re truly responsible for the same things marketing is responsible for: creating best brand experiences for our readers and following and driving traffic to the site.”

via How Publishers Organize for Social Era | Digiday.

About these ads

So What Do You Think?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

TV Recaps

Entertainment Weekly's TV Recap section

Archer's Aim

The speculative fiction of P. H. Solomon

When Women Inspire

Highlighting Inspiring Women From Around the World

Jessica Mazo

Just another WordPress.com site

Whatever

LOST IN PACIFIC TIME

Victorious Reviews & Book Promotions

"The exotic reader with a flare for just about everything"

Jennifer Loring

Horror/Dark Fantasy Writer and Editor

Grantland

Sports and Pop Culture from Bill Simmons and our rotating cast of writers | Grantland

Welcome to Hell, Sweetie

Telling the truth in verse.

CuriousHumans

Question everything and explore questions that others leave at face-value.

secretself2014's Blog

A journal of my thoughts, fantasies and anything else I want to share.

Story of my life

words will be jut words, until you bring them to life

100 Interviews

An exploratory blog on the employment war

PHYSICAL FITNESS

FITNESS FUNDAMENTALS THAT KEEPS YOU ALIVE AND AWARE

hauté boheme

/криостатированной горячки/

newarray

Words *Thoughts *Feelings

twasallshewrote

Shoot for the moon, if you miss you will still land upon the stars

Genuine Poetry

"...one discovers that there is in it after all, a place for the genuine." ~ Marianne Moore

Slate Agency

Talent Search

PAUL'S EFL REVIEW

Taking a Fresh Look at the English Language

leadlightinchina

A topnotch WordPress.com site

Joe La Bianca's Blog

Just another WordPress.com site

Blaize and John Clement

Miscellanious musings from the authors of The Dixie Hemingway Mysteries

A Holistic Journey

Finding my way back out of motherhood -- while mothering

Kumar Impex

www.papersindia.com

Bally Chohan

bally chohan yoga

When will the universe stop staring?

Im just a damsel, coincidentally destined with distress. And I think I'll start writing.

A Marked Improvement

Social commentary, I suppose.

mihran Kalaydjian

“I'm a success today because I had a friend who believed in me and I didn't have the heart to let him down.”

Dimitris Melicertes

I don't write, I touch without touching.

One Writer Stories

Various stories from one writer who loves to write.

Petals Unfolding

The Embrace of Love ~

Stacy Alesi's BookBitch.com

Latest Book Reviews

FiveThirtyEight

FiveThirtyEight, Nate Silver’s newly launched website at ESPN, uses statistical analysis — hard numbers — to tell compelling stories about politics, science, economics, lifestyle, and sports.

ChronicleMe

Support. Laugh. Inspire.

Iconic Photos

Famous, Infamous and Iconic Photos

Ryan Gruss

Inspirations & Ideas from a young entrepreneur

Be YOU Jewels

Empowering women to look stunning and feel resilient through inspiriational quotes & stylish, $15 or less , jewelry and accessories

Erika Fuego

Passion is your soul saying hi. This is my hello. These are my thoughts, feelings and words. Welcome to my world fellow Gods and Goddesses.

MysteryPeople

Just another WordPress.com site

The unassuming citizen

Ramblings about the world we live in.

Narmeen Naser - Artist

Acrylic paintings created and sold in Dubai

Descent into Jupiter

Investing in performance!

iithinks

Poetry of the Soul

pigeon lips

photography and writings

Rigel Girls ------ Crossroads for Romance, Beauty, and Great Literature

"The Bridge between Intelligence..... and Sensuality"

Follow

Get every new post delivered to your Inbox.

Join 12,470 other followers

%d bloggers like this: